Online and digital advertisement in the fields of pharma, bioscience, healthcare, health, pharma systems/pharma relations, and medical technology follow their own rules. Whether it may be prescripted medication (RX) or prescription-free over-the-counter products (OTC): It’s important to be able to rely on experts with thorough knowledge on guidelines and limitations in this sector,
e.g. Medicinal Products Act (German: Arzneimittelgesetz – AMG), Ordinance on Wholesale and Drug Delivery (German: Arzneimittelhandelsverordnung – Pharmaceutical Trade Regulation-AM-HandelsV), Pharmaceutical-Advertising Law
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